Conjure a brand that your customers believe in.

We work closely with purpose led founders and visionaries to transform their ambitious ideas into carefully crafted brand identities in 6 weeks.

With creative alchemy and a craftsman’s hand, we help you go to market quickly with confidence and a meaningful brand that people crave to connect with.

OUR PROCESS

  • We uncover what's true at your core through brand strategy workshops. This isn't surface-level positioning - it's archaeological work to find the authentic truth that will become your brand's foundation.

  • We create vision casting boards that explore visual direction and feel. This allows us to have conversations around what you like and dislike across different creative applications, giving us insight on how to align creative direction before we move into design.

  • We start with a brand concept based on our strategic findings and develop your brand identity. This is where your authentic core evolves to be seen.

  • We create detailed brand guidelines that explain how your brand shows up in the world. This isn't just rules - it's revelation made practical, ensuring consistency at every touch point.

  • We provide a detailed handover including your brand guidelines and brand toolkit, arming you with every thing you will need to move forward with confidence and clarity.

Our Capabilities

We can do lots of things,

but we do these very well.

We conjure brands from scratch, or reinvent existing brands that yearn for relevance today.

Branding

  • Brand Strategy & Positioning

  • Naming Development

  • Brand Messaging

  • Brand Identity & Logo Design

  • Brand Guidelines

It’s important that each touch point of a brand looks, speaks & feels consistent. This is how brand recognition is built.

Creative Direction & Design

  • Packaging Design

  • Website Design

  • Stationery & Printed Collateral

  • Digital Assets & Templates

  • Presentation & Pitch Design

  • Merchandise Design

  • Art Direction

Testimonials

  • It’s been such an incredible experience working with Magic & Craft through the creation of the Musicology Co. brand. Not only were they able to capture the look and feel of the brand in a way that far exceeded my expectations, they also took the experience a step further with recommendations and assets to elevate the brand into new spaces I hadn’t considered.

    Rachel Gardner
    Musicology

  • Magic & Craft are miracle workers. When I approached them for a refresh, my product packaging was old, tired and didn’t seem to be speaking to anyone. My new packaging made a splash in the market. Consumers and vendors responded - sales grew. I’m grateful for Magic & Craft’s design talent, industry expertise, intellect, kindness, patience, and overall goodness. I would recommend Magic & Craft to everyone.”

    Christina Richards
    Cirkels

  • Magic & Craft was an amazing partner to work with from start to finish. The final product turned out even better than we expected. Magic & Craft was there every step of the way, helping us clarify our vision—and then brought that vision to life beautifully on paper. After struggling with other designers who couldn’t quite grasp our vision, Magic & Craft delivered in every aspect of design and execution. A 10/10 doesn’t even come close to capturing how incredible our experience was working with them.

    Jessica Spittle
    ThinkPath