Magic

&

Craft

We help purpose led founders and visionaries craft brands that people believe in.

Work With Us
Work With Us
A closeup of Brooks Running Brand Belief Book

Brooks Running//Brand Belief Book

A showcase of the various pages of the Musicology style guide.

Musicology Co.//Brand Development

A pair of skis from the brand ON3P with a mountain illustration by Mark Romney and Magic & Craft on them. The skis are sitting in a ski repair shop.

ON3P x evo//Collab Ski Art & Design

Mike Pfotenhauer sits at a table sketching on a large, wide piece of paper. An Osprey bag is also on the table.

REI//Osprey Brand Video

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View Our Work

Work With Us

Ready to believe in the magic? Our S.P.E.L.L. Methodology helps purpose led challenger brands fast. In just 6-weeks we can handle everything from strategy to execution. We uncover what's true at your core and conjure something customers can't help but believe in - a truly crafted brand.

Learn more
Learn more