ThinkPath

After years of helping clients, Jessica Spittle (a Licensed Professional Counselor) and Jenn Barnard (a Clinical Mental Health Counselor), decided to write a book that could help individuals and counselors alike. Jessica and Jenn came to Magic & Craft asking for help transforming their google doc chapters into what would become the book:
Pathways to Resilience: A Mental Health Workbook for Meaningful Change.

We discussed who the book was written for and how they wanted it to feel. We discovered over 30 opportunities for illustrations, diagrams, and various other graphics. We then worked through various illustration styles through vision boards, discussing the pros and cons of each. After selecting the visual direction we got to work.

Client
ThinkPath

Disciplines
Brand Building, Strategy, Visual Identity, Design, Illustration,

Each illustration started with sketches before working the final pieces in Procreate or Illustrator.

After working on the book we then began discussions
around creating a brand to help support their efforts developing books, practical worksheets, and therapeutic tools for therapists, groups, and individuals
…and ThinkPath was born.

ThinkPath

Each illustration started with sketches before working the final pieces in Procreate or Illustrator.

After working on the book we then began discussions around creating a brand to help support their efforts developing books, practical worksheets, and therapeutic tools for therapists, groups, and individuals…and ThinkPath was born.

Cirkels//Branding & Packaging

The Little Things//Campaign

After working on the book we then began discussions
around creating a brand to help support their efforts developing books, practical worksheets, and therapeutic tools for therapists, groups, and individuals
…and ThinkPath was born.