Cirkels Brand Refresh

Cirkles came to us needing an update to their logo as their customers couldn’t tell that their icon was a little dutch girl. As we looked at the logo we discussed Cirkel’s branding and concluded they would benefit from a brand refresh. Primarily focusing on their visual identity we began adding in colorful illustrations that were a nod to the amazing ingredients that Cirkels used to make their award winning stroopwaffels. We created new photography, packaging, and helped establish a voice and tone for brand as well.

Client
Cirkels

Disciplines
Creative Direction, Design, Illustration

Project Partners
Dinng//Camille Nugent - Designer
Dinng//Katelyn Pettit - Designer

“Magic & Craft are miracle workers.

When I approached them for a refresh, my product packaging was old, tired and didn’t seem to be speaking to anyone.

Mark and team listened and patiently worked with me to develop the perfect package refresh for my product. With each iteration, I could see expertly implemented changes leading to the ultimate end result.

My new packaging made a splash in the market. Consumers and vendors responded - sales grew. I’m grateful for Magic & Craft’s design talent, industry expertise, intellect, kindness, patience, and overall goodness. I would recommend Magic & Craft to everyone.”

Cirkels Brand Refresh

“Magic & Craft are miracle workers.

When I approached them for a refresh, my product packaging was old, tired and didn’t seem to be speaking to anyone.

Mark and team listened and patiently worked with me to develop the perfect package refresh for my product. With each iteration, I could see expertly implemented changes leading to the ultimate end result.

My new packaging made a splash in the market. Consumers and vendors responded - sales grew. I’m grateful for Magic & Craft’s design talent, industry expertise, intellect, kindness, patience, and overall goodness. I would recommend Magic & Craft to everyone.”

Brooks Brand Beliefs Book//Branding

ThinkPath//Branding & Book Design